Shifting Gears: How John Yurkow and ParkStash are Redefining Parking at Vermella
John Yurkow speaks on how ParkStash made a difference in visitor parking management at Vermella communities in New Jersey
Introduction
Russo Development’s signature apartment brand, Vermella stands out in New Jersey's housing market, providing luxurious living spaces and unparalleled amenities. At ParkStash, we've had the unique opportunity to partner with Vermella communities, contributing to the enhancement of their resident experience.
Today, we’re sharing insights from a conversation with John Yurkow, Senior Regional Property Manager at Russo Development, who played a pivotal role in transforming visitor and future resident parking management across Vermella communities.
A Collaborative Journey to Innovation
Sameer Saran, CEO of ParkStash, reflects on the journey:
John Yurkow has been instrumental in shaping the ParkStash product from its inception, providing invaluable insights every step of the way. His deep understanding of the property management world and his forward-thinking approach have been pivotal in tailoring our solution to meet the unique needs of communities like Vermella.
The Parking Predicament at Vermella Woodbridge
John Yurkow opens up about the initial parking challenges at Vermella Woodbridge:
Our leasing team was really struggling with managing visitor parking. Residents were required to come down to the office just to pick up a guest parking permit. It was a process that just didn't make sense in today’s digital age.
Unveiling the ParkStash Solution
As we dive deeper into the conversation, John highlights the transformation brought about by ParkStash:
Making the switch to ParkStash was a game-changer. Residents could let their visitors electronically register for a parking permit. And the best part? They could do it any time, even after office hours. This really freed up our team, allowing them to focus on other important tasks and ultimately, increasing our overall productivity.
Benefits and Looking Ahead
John also touches on the unique advantages of ParkStash:
What sets ParkStash apart is how user-friendly the platform is. It’s just so easy to use, both for our residents and for our team. We no longer need to chase down expired permits. Everything is just... simpler.
He leaves us with a strong endorsement:
For any property management professionals out there looking for a streamlined approach to parking management, I can’t recommend ParkStash enough.
Conclusion
In this candid conversation with John Yurkow, it’s clear that the transition to ParkStash has not just been a change—it’s been an upgrade. At ParkStash, we’re committed to continuing this journey of innovation, ensuring that communities like Vermella are not just living up to expectations, but exceeding them. Check out our additional case studies below:
Student Housing Parking Management: A ParkStash Case Study at Sycamore Lane Apartments
Transforming Algonquin's Mixed-Use Retail Parking Dilemma: A ParkStash Case Study
Transforming Parking at Redpoint Raleigh: A Conversation with Anna Soto, General Manager
Connect With Us
Ready to transform your community's parking experience? Contact us, and let’s start a conversation.
Email: sales@findparkstash.com
Phone: 408-320-9765
